Frequently Asked Questions About Marketing and Selling
Concrete Manufactured Faux Stone, Pavers, Brick and Tile Products.

WHAT ABOUT ALL OF THE TILE STORES I HAVE IN MY AREA... AREN'T THEY MY COMPETITION?
NO.  As a matter of fact, if you decide to wholesale, many of them may end up being customers of yours.  You will enable them to offer their customers something unique and not normally available to them... a hand-made, custom product.  Many dealers are excited about having an exclusive on a new product... yours!  These marketing options and techniques are covered in your Marketing Manual.

WHAT ARE FUTURE PLANS FOR MOLDS?
We are constantly adding to our new line of stone molds, and will continue to do so until we have all of the styles requested by our Producers. This will allow our Producers to manufacture light-weight stone for fireplaces, walls, etc.  The difference between the "value added" versus the "actual cost" of our manufactured stone is staggering!  Compared to the cost of real stone, we offer a huge advantage.

HOW DO I MARKET MY STONE AND TILE?
Each territory is different, and needs to have their Marketing Plan analysis done based on the specifics of the territory.  As a general statement though, we suggest selling directly to the consumer and DIY via a factory outlet type of facility, directly through dealers and distributors, including smaller building products stores, and through stone and tile installers.  The rationale for each, the advantages and disadvantages, and tactics for using each outlet is covered thoroughly in the Marketing Manual.

DO YOU HAVE FLYERS, POSTCARDS, PHOTOS, ETC. TO HELP ME WITH MY MARKETING EFFORTS?
Yes.  We have a complete marketing materials package, and additional items are always being added.  You may purchase these full-color materials and customize them with your company name.

In 2008, we will be offering our Producers  expanded training in establishing and operating a retail mold outlet for D.I.Y. customers, in addition to our current marketing training.  We have received numerous requests from our Producers, consumers,  and business prospects for a program to sell our complete family of products, including molds, in a retail environment.  As such, we have updated our manuals to include information about marketing concrete stone and tile molds and our other products.  

Not ready to start a full-time business?  Want to try making something on a smaller scale?  Shop for one of our Olde World Stone & Tile... Complete Do-It-Yourself Project Kits!
 
AVAILABLE IN OUR ON-LINE STORES BELOW!